Professor Brian Uzzi on marrying marketing and data

Professor Brian Uzzi, the co-director of the Northwestern Institute on Complex Programs and Kellogg’s Richard L. Thomas Professor of Leadership and Organizational Improve, talks about exactly where marketing and advertising stumbles, exactly where analytics will come up short and exactly where the two work collectively to expand corporations. Recorded for the duration of a Nov. eleven, 2014, Kellogg celebration at Fb headquarters.